Motivational Quote 🚀

“You are your best thing.” - Toni Morrison

Now that we are inspire, let’s be productive 💪

Productivity Hack 📓

This week, try grouping tasks by type or by the skill required.

For example, think of checking your email. You probably find yourself checking your inbox every five minutes, just in case something urgent pops up. But here's the thing – constantly interrupting your workflow to deal with emails is a recipe for inefficiency. Instead, try setting aside specific blocks of time dedicated solely to tackling your inbox.

Now, onto task-batching. This strategy involves grouping similar tasks together and tackling them all at once. Not only does this streamline your workflow, but it also minimizes the mental energy wasted on constantly switching gears. It's like giving your brain a much-needed breather.

By organizing your tasks more strategically, you'll find yourself getting more done in less time. Plus, you'll free up valuable mental bandwidth to focus on the tasks that truly matter.

Read more about it in this article:

Marketing Boost 📈

This week’s marketing boost is all about influencer marketing. Influencer marketing has become a powerhouse strategy for brands looking to expand their reach and connect with their target audience on social media. But like any partnership, successful collaborations between brands and influencers require careful planning, communication, and nurturing.

As more companies invest in influencer marketing, it's importnat that your brand's identity remains intact throughout the process. Treating influencer collaborations differently from other paid media campaigns can help your brand stand out and achieve high-quality results.

So, what are the keys to a successful brand collaboration with influencers? Here are seven effective practices to consider:

1. Determine your goals: Before diving into any collaboration, clearly define your objectives and key performance indicators (KPIs). Understanding what you want to achieve will help guide your strategy and measure success effectively.

2. Get to know your influencers: Building authentic relationships with influencers is essential for successful collaborations. Take the time to understand their audience, values, and content style to ensure a seamless partnership.

3. Avoid a one-size-fits-all approach: Every campaign is unique, so tailor your approach to fit the specific goals and audience of each collaboration. Identifying your target audience and selecting influencers that align with your brand values is key.

4. Measure performance metrics: Understand how to track and measure the success of your influencer campaigns. Clear communication with influencers about expectations and metrics is essential for achieving meaningful results.

5. Communicate clearly: Good communication is the cornerstone of any successful partnership. Keep influencers informed and engaged throughout the collaboration process, providing updates and feedback as needed.

6. Diversify your partner program: Don't put all your eggs in one basket. Experiment with a mix of micro- and macro-influencers to reach different segments of your target audience and maximize your campaign's impact.

By implementing these practices, brands can elevate their influencer marketing efforts and drive meaningful results.

Read more about influencer marketing in these blogs:

Brand Spotlight 🔦

This Monday’s brand spotlight is on Hazewood Clothing Company!

Hazlewood is an independently owned and operated shop located in Saskatoon, Saskatchewan. The shop was founded by Michaela Michael in 2015 with a focus on offering a unique selection of vintage clothing, accessories, and home goods. Each item in the store is thoughtfully chosen season to season, prioritizing quality, design, and natural fabrics that are built to endure. In addition to their vintage collection, Hazlewood also carries a carefully curated assortment of locally made goods and apothecary products sourced from Canada and North America. Sustainability is a core value at Hazlewood, evident through their commitment to natural materials and their support of local artisans. With an emphasis on detail and craftsmanship, Hazlewood provides customers with a shopping experience that celebrates timeless style and sustainable choices.

Visit them here:https://hazlewoodshop.com/

Shomi’s Suggestions

Questions about anything? Shomi will answer! Drop your questions in the form on Monday’s newsletter and Shomi will respond to them on Thursday! Don’t worry, your questions are anonymous. Ask away :)