Getting Inspiration Through Marketing Trends

Welcome to In The Trenches Thursday newsletter! The newsletter is made for small businesses. We are so excited for you to join us!

Motivational Quote 🚀

“Everything you can imagine is real.”―Pablo Picasso

Now that we are inspired, let’s learn about innovation 💪

Impacting Innovation💻

Discover how AI-driven Customer Relationship Management (CRM) tools can revolutionize your small business:

What is CRM? CRM stands for Customer Relationship Management. It's a technology for managing all your company's relationships and interactions with current and potential customers. A CRM system helps businesses stay connected to customers, streamline processes, and improve profitability.

Why AI-Driven CRM?

  • Personalized Service: Tailor interactions to meet customer needs, enhancing satisfaction and loyalty.

  • Efficiency at Its Best: Automate routine tasks, from scheduling to follow-ups, freeing up time for strategic work.

  • Future-Ready: Use predictive analytics to foresee customer behaviors and market trends.

  • Data-Driven Decisions: Gain actionable insights to refine products, services, and marketing strategies.

  • Growth Made Easy: Adapt and scale your business operations smoothly as your market expands

Read more Here!

Okay, inspired and productive! Let’s get some content ideas 😀

Content Ideas 💡

One great way to find content ideas and be inspired, is to look at industry trends in the social media space. Here are some of the things that you can do:

To effectively track trending industry news and topics for your content creation efforts, you can employ several strategies:

  1. Google Trends: Utilize this tool to discover current trending topics globally. While it's great for newsjacking, it may not always be relevant to your specific industry.

  2. Email Newsletters: Sign up for newsletters within your niche to source both trending topics and ideas for content formats. For example, newsletters like Leveling Up can keep you updated on marketing news.

  3. Exploding Topics: Use trend discovery tools like Exploding Topics to identify trends that have steadily increased in Google Search volume over several months. This ensures your content has long-term relevance and potential.

  4. Engage with Influencers: Search for trending topics on various social media platforms and engage with influencers discussing them prominently. Request quotes or insights from influencers to enhance your content's credibility and relevance.

By implementing these strategies, you can stay informed about industry trends and create content that resonates with your audience effectively.

You can learn more about how to stay up to date on industry trends here:

This week’s must-see 📚📺

Media of the Week📚

This week’s media of the week is the Netflix show: Girlboss. Rebellious and broke, Sophia stumbles into creating an online business and learns how to be the boss. This show is a comedy inspired by the best-selling memoir.

Watch its trailer here:

Before you go, we want to share a brand with you! 🛍️

Brand Spotlight🔦📚📚

This week’s brand spotlight is Birds of North America

Birds of North America is a Canadian line of clothing founded in 2007 by designer Hayley Gibson.

Birds began in a tiny live/work studio in Victoria, BC, in 2007 before Hayley and her partner, Neil, moved to Montreal in 2008 in order to have better access to suppliers and clothing manufacturing. They connected with an incredible team of cutters and sewers in the historic garment district of Chabanel with whom they continue to work to this day. Since the brand’s inception, every item of Birds' clothing has been proudly and ethically made in Canada.

Keep this question in mind throughout your day 💭

Question of the Day❓

Where did you encounter struggle today, and what did you do to deal with it?

What do you want to learn about or see from our blog?📝